Young Professionals - YP
The Young Professionals Committee is part of the Society of Petroleum Engineers – KSA. YP committee focuses on developing the technical and leadership skills of engineers under the age of 35 through interactive activities, hackathons, and talks.
Their old logo and identity was not representing their vision and especially not representing their audience,
"gave a childish look to it, which we want to avoid." - YP Founder
A custom logo and a series of icons that gives a professional look to the brand. Elegant yet fun and flexible. In order to steer away from the "childish look" we decide to go with the initial logo ( yp ) to make costumers identify the brand by their initials. inspired by the brand initials we designed the logo consisting a hard edges to represent power, intelligence, stability. Also, we incorporated the infinity sign to represent immortality limitlessness.