Young Professionals - YP

The Young Professionals Committee is part of the Society of Petroleum Engineers – KSA. YP committee focuses on developing the technical and leadership skills of engineers under the age of 35 through interactive activities, hackathons, and talks.

Challenge:
Their old logo and identity was not representing their vision and especially not representing their audience,
"gave a childish look to it, which we want to avoid." - YP Founder


Solution: 
A custom logo and a series of icons that gives a professional look to the brand. Elegant yet fun and flexible. In order to steer away from the "childish look" we decide to go with the initial logo ( yp ) to make costumers identify the brand by their initials. inspired by the brand initials we designed the logo consisting a hard edges to represent power, intelligence, stability. Also, we incorporated the infinity sign to represent immortality limitlessness.



Thank you