You Play a Role Poster Series  
Poster series to inform people about the effects of secondhand smoke, especially kids. Million of children are breathing in secondhand smoke in their homes. The message is directed towards the kid's role models, and how they should be responsible around the younger.
for the visual, downplaying of the seriousness of the subject and playing off more playful/colorful design. 
The duck and other elements represents youth. Also, the three different posters are representing three different ages ( the pacifier represents children from age 1-4, legos from 6-8 and video games from 10-14 ) 
The idea of the white poster is to release it first as a "teaser" to attract the viewers attention. 


Behind the scenes

Elements and colors